87 | Building Smarter Relationships | Brooke Fiumara

Brooke Fiumara is the Co-Founder & Co-CEO of OPTX, a gaming technology which creates customizable software solutions to improve operator performance and ultimately create a better guest experience. OPTX is a tool to help casino operators understand their players and their property to drive an increase in revenue, profitability, and guest satisfaction.
Brooke Fiumara is a UNLV graduate who dove into the casino industry upon graduation. She has held multiple positions across the advertising, marketing, and public relations department, with her last position as the Chief Marketing Officer for Warner Gaming, before leaving to Co-Found OPTX.

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|TimeStamps|

• 0:00 - Introduction
• 1:55 - Casino Data Analytics
• 3:10 - Story of OPTX
• 5:41 - What type of Data is OPTX collecting?
• 7:18 - What's in it for the players?
• 9:43 - Is the software compatible with existing platforms? 
• 12:17 - Revenue Generating vs. Revenue Saving
• 14:30 - Loyalty Rewards Programs 
• 17:17 - Technology Adoption
• 21:00 - Efficiency & Optimization
• 23:56 - Local Vegas Casinos 
• 26:13 - Brooke's Hospitality Story 
• 33:50 - Data Driven Decisions
• 38:40 - Value-Driven Creation 
• 41:52 - OPTX "AHA" Moment! 
• 46:00 - Overcoming Obstacles 
• 53:00 - Constructing Team Culture 
• 1:01:45 - OPTX Goals in 2021 & Beyond
• 1:05:10 - What does Las Vegas mean to you?

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